Business Impact of Scenting

At Ambius, we know that today's customers are wanting a more personalised brand experience, this means using every sense, including smell.

We conducted a study looking at how scent affects people's preferences based on their everyday activities. We found that scent plays a larger role then ever for customers, 90 per cent of individuals saying they would either walk out or speed up their visit if they did not like the smell.

Our infographic outlines some of the key statistics presented in the report.