The Power of Scent

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Did you know? Smell is the most powerful of the senses.

The customer experience is becoming more and more important to retailers and using scent to enhance a brand is fast becoming a popular way to compliment existing marketing strategies.

Engaging all five of your customers senses in a multi-sensory brand experience can have huge impacts on business, but scenting targets the most powerful sense of all. As the most powerful sense, smell can help you to create a longer-lasting emotional connection with consumers.

Different scents evoke different memories and emotions in different people and finding the perfect scent to compliment your brand allows you to interact with your customer on a whole new level.

Ambius have created the below infographic “The Power of Scent” to sum up some of the amazing ways scent can impact your business and your mood with some powerful statistics.

the power of scent

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